First, never underestimate the power of pre-writing. Since this is your first draft and you’re not submitting it to potential customers at this time, relax and try to have fun. Do your pre-writing and figure out what exactly you are going to pitch in this proposal, what goals you have and what will differentiate your services from the other distractions your clients have to weed through every day.

Try organizing your thoughts. Break down any goals you may have into simple steps and take notes on what is needed to make each step safely. Be certain to write each of these steps in such a way as to lead the reader to the inevitable goal you stated during your pre-writing.

Now, write a cover letter to place at the top of your proposal. It should be short, so use only two to three paragraphs and simply state the major points of your proposal, i.e. “Our company will assist your business by delivering x, y, and z services. We serve X number of businesses in the region.” Though there is nothing wrong with elaborating, keep it simple so you don’t overwhelm your actual business proposal.

Next up: write the business proposal proper. Typically, proposals are sectioned into five parts: first stating what you do and who you are in an executive summary, a declaration of work stating the services you actually plan on providing, steps to take to reach this goal, reasons why you are more qualified than the next business, and finally the payment arrangements and terms of your contract.

Don’t let yourself freak out over mistakes, as this is still your first draft and will probably be prone to more than a few goofups. Imagine your client sitting with you right now. What could you tell them that would cause them to invest in your ideas?|

Since this is the first draft, quality is not overly crucial at this stage. Realistically, the only thing you need to worry about here is finishing your proposal and fitting your information into the well defined structure of a proposal. If there’s anything you want to change — spelling, grammar, anything else — it can be done later.

Next, consider your pricing and your contract. Keep your prices competitive by doing a little footwork to find out what similar companies are charging. Now’s the time to find out you’re overpriced — you don’t want to be sitting down at the table with your client when you realize your prices are less than stellar.

With that first draft in the can, it’s time to rewrite your business proposal as is necessary. Try asking a friend to look over your proposal to catch any typo’s you may have passed. If you would like to fix, change, or add, do it now, and then re-read your work.

When you believe you’ve got your proposal in a finished state, try a little role-playing to head off troublesome customers. Why not try putting on your customer’s shoes for a little while? Consider how they’ll see your proposal. Is there anything that might hang them up? Brainstorm as many reasons for the client not to buy from you as possible, and then create counterarguments to squash their anxiety.

It may be difficult, but writing a business proposal from a sample business proposal is not rocket science. Take some time to incorporate each of these steps into your working process and before long you’ll produce a solid proposal that will keep the attention of your clients through a long, healthy relationship.

When writing your own business proposal, it makes sense to find a sample business proposal that can be used as a starting point. Download sample business proposals from a site with real scenarios, so you can be sure you’re getting genuine proposals that have been tested.

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